Generation conflict costs billions of dollars in lost productivity to organizations like yours worldwide - not to mention the incalculable effects on motivation and morale. Now there's help with generational expert Cam Marston's new DVD course, Mixing Four Generations in the Workplace. This program will educate and stimulate positive interaction among your people. It will also dramatically reduce workplace conflict and provide managers and supervisors with strategies for dealing with recruiting, retaining, and motivating, using the generational differences in a positive way.
Key Learning Points:
Generational context is not about age, but common experiences.
Acknowledge your team's expectations, not just your own.
Different is neither right nor wrong, just different.
Age-ism is the death of any coaching strategy.
Generational understanding does not take the place of concern for the individual.
Different generations care about different approaches to the same problem.
Technology is not universal - assess your team members' affinity level before making communication assumptions.
DVD includes: Program One - Defining Four Generations in the Workplace - 18 Minutes Program Two - How to Deal with the Four Generations - 16 Minutes
Package includes: 2-program DVD (plus Bonus Program with Cam & Judy Marston); CD Support Package with 32-page Facilitator's Guide, 30-Page Participant Guide, Participative Exercises, and PowerPoint Presentation. All support materials customizable and reproducible.
This program is now SCORM wrapped! Mixing Four Generations is now SCORM wrapped and can be licensed for integration into your e-learning systems. The SCORM version includes chapterized program, plus pre-test and post-test, and certificate of completion.
Cam Marston takes on the important topic of a generationally complex workforce.by Reviewer of Training Med (Cambridge, MA)
Apr 7, 2008
This video program does a lot more than provide four or five general points on coping with a generational mix. Cam Marston, the presenter and a consultant on the topic, defines the four generations found in the workplace - Matures, Boomers, Gen X, and Millennials.
Cam Marston takes on the important topic of a generationally complex workforce and gives you ideas to try out. He is certainly worth listening to.
Four Generations in the Workplace: Searching for the Common Ground
For the first time in history, four distinct generations - Matures , Boomers , Xers , and Milennials - are employed sided by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.
Eliminating generational discord is grounded in understanding what makes each tick.
What are their core values?
What do they expect of their leaders?
How do define success?
How are they different than you?
In this engaging presentation, Cam Marston answers these questions and more. Learn how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.
Walk away from this experience knowing:
Common generational characteristics
Specific leadership needs of each generation
The new definition of company loyalty
Fresh guidelines for team building
As you will learn, the only common ground is the intensity with which each generation holds fast to its value system. Understanding and respecting those generational biases are critical to bringing out the best in every employee.
For pricing on Cam Marston's Workshops contact your Learning Communications representative at 800-622-3610.
Cam Marston
Consultant, author, and speaker Cam Marston has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications. He has appeared in the Chicago Tribune , Philadelphia Inquirer , New Zealand Herald , Entrepreneur Magazine , Charlotte Observer , HR Management Today , Money Magazine , Fortune Small Business (FSB) , on the BBC, and in and numerous trade journals and city business journals across the United States.
Cam's programs and concepts are the result of more than eight years' extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting - sometimes surprising - and always valuable.
Marston began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. He soon learned that his customers had many different values but the values were roughly the same in each generation.
In 1996 he founded Marston Communications. He is the author of the best selling program Mixing Four Generations in the Workplace.
Mixing Four Generations in the Workplace
With Cam Marston
For the first time - ever - we've got four generations on the payroll at the same time. Managing this phenomenon is one of the biggest challenges facing today's managers.
Effective training is critical. In 2007, we introduced the first video-based generations title for classroom learning - Mixing Four Generations in the Workplace. Over 1000 organizations are now using this great course featuring Cam Marston. Now we're pleased to introduce the online learning version of the course for training all your employees in how to recruit, retain, and motivate across the generations. Cam Marston will take your employees through the defining characteristics and values of the four generations in the workplace and explain how to deal with each of them to maximize productivity, and create a respectful corporate culture. The course takes about one hour to complete.
E-learning that is video-based and easy-to-navigate:
Mix of video, text, and assessment pages
Restart where you left off even within videos
Pretest, interactive "Who Am I?" exercise, and Post Test
Randomized Post Test questions and answers
Selectable number of tries and passing grade for the Post Test
