Mixing Four Generations In The Workplace - Training by Cam Marston. The Power of Generational Insight by the leading Age Diversity Consultant, Author, and Speaker.
Generation conflict costs billions of dollars in lost productivity to organizations like yours worldwide - not to mention the incalculable effects on motivation and morale. Now there's help with generational expert Cam Marston's DVD course, Mixing Four Generations in the Workplace. This program will educate and stimulate positive interaction among your people. It will also dramatically reduce workplace conflict and provide managers and supervisors with strategies for dealing with recruiting, retaining, and motivating, using the generational differences in a positive way.
Key Learning Points:
Generational context is not about age, but common experiences.
Acknowledge your team's expectations, not just your own.
Different is neither right nor wrong, just different.
Age-ism is the death of any coaching strategy.
Generational understanding does not take the place of concern for the individual.
Different generations care about different approaches to the same problem.
Technology is not universal - assess your team members' affinity level before making communication assumptions.
DVD includes: Program One - Defining Four Generations in the Workplace - 18 Minutes Program Two - How to Deal with the Four Generations - 16 Minutes
Package includes: 2-program DVD (plus Bonus Program with Cam & Judy Marston); CD Support Package with 32-page Facilitator's Guide, 30-Page Participant Guide, Participative Exercises, and PowerPoint Presentation. All support materials customizable and reproducible.
Cam Marston takes on the important topic of a generationally complex workforce.by Reviewer of Training Med (Cambridge, MA)
Apr 7, 2008
This video program does a lot more than provide four or five general points on coping with a generational mix. Cam Marston, the presenter and a consultant on the topic, defines the four generations found in the workplace - Matures, Boomers, Gen X, and Millennials.
Cam Marston takes on the important topic of a generationally complex workforce and gives you ideas to try out. He is certainly worth listening to.
Four Generations in the Workplace: Searching for the Common Ground
For the first time in history, four distinct generations - Matures , Boomers , Xers , and Milennials - are employed sided by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.
Eliminating generational discord is grounded in understanding what makes each tick.
What are their core values?
What do they expect of their leaders?
How do define success?
How are they different than you?
In this engaging presentation, Cam Marston answers these questions and more. Learn how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.
Walk away from this experience knowing:
Common generational characteristics
Specific leadership needs of each generation
The new definition of company loyalty
Fresh guidelines for team building
As you will learn, the only common ground is the intensity with which each generation holds fast to its value system. Understanding and respecting those generational biases are critical to bringing out the best in every employee.
Consultant, author, and speaker Cam Marston has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications. He has appeared in the Chicago Tribune , Philadelphia Inquirer , New Zealand Herald , Entrepreneur Magazine , Charlotte Observer , HR Management Today , Money Magazine , Fortune Small Business (FSB) , on the BBC, and in and numerous trade journals and city business journals across the United States.
Cam's programs and concepts are the result of more than eight years' extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting - sometimes surprising - and always valuable.
Marston began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. He soon learned that his customers had many different values but the values were roughly the same in each generation.
In 1996 he founded Marston Communications. He is the author of the best selling program Mixing Four Generations in the Workplace.
Look at what people are saying about Cam Marston
Cam was very well received by our attendees and he customized his presentation to meet our needs.
He was right on with the topic information we discussed for our group. He is a great speaker, full of
energy, and wonderful, new information. National Rural Electric Cooperative Association
Thank you for your major contribution to the success of our conference. You were a top-rated feature of
our program. Congratulations and thanks again for a thoughtful, well-delivered presentation.
Entertainment and content - the winning combination!Office Furniture Dealers Alliance
Cam Marston's presentation was the highlight of our annual meeting. The subject matter of the
differences in the generations and how we deal with them was right on target for our audience. Cam not
only enlightened our group but he did so in an extremely focused, well-informed, and entertaining way. I
will certainly be booking Cam again in the future for other meetings that I'll be involved in. Cam was a
real hit and he made me look good! Tennessee Gas Association
Cam’s program exceeded our expectations. He did a great job for us earlier in the year when he spoke
to the HR group and he carried it through with this one. Our attendees could tell that he was familiar and
comfortable with us during this presentation. The audience loved him and kept asking for his books, and
when we ran out of the ones we had on hand, they kept asking us for them until we got copies to them.
That's always a good sign.Harland Company
Cam showed strong evidence of having done his homework on our firm - through his survey and
spending time on our website. That effort made a real difference in the value of his message to our folks.
His leading table talk discussions as part of the presentation, and taking responsibility for collecting that
data and providing it to us following the event helped make it practical - by showing us what we need to
do to meet the challenges these generational differences are brining to our firm.Plante & Moran,
PLLC
You’re a pleasure to work with, and I just want to thank you for a superb presentation! As you know, we
had never in our 113 year history invited someone to speak on back-to-back years, and you certainly
didn’t disappoint us in Year Two. We wish you every continued success and look forward to next time.Maine Association of Community Banks
Cam’s keynote met and exceeded our expectations. The audience was very receptive and excited
about the information. His high energy kept them engaged and turned in.Nexstar, Inc.
We absolutely loved Cam. He had the crowd hanging on every word and they took a lot away from his
program.South Dakota Governor’s Office
Cam Marston provided a new and valuable perspective on customers for us and was highly entertaining
in the process! This is a great way to stimulate some good learning and discussion in a positive
environment.Group Health Cooperative
For the first time - ever - we've got four generations on the payroll at the same time. Managing this phenomenon is one of the biggest challenges facing today's managers.
Effective training is critical. In 2007, we introduced the first video-based generations title for classroom learning - Mixing Four Generations in the Workplace. Over 1000 organizations are now using this great course featuring Cam Marston. Now we're pleased to introduce the online learning version of the course for training all your employees in how to recruit, retain, and motivate across the generations. Cam Marston will take your employees through the defining characteristics and values of the four generations in the workplace and explain how to deal with each of them to maximize productivity, and create a respectful corporate culture. The course takes about one hour to complete.
E-learning that is video-based and easy-to-navigate:
Mix of video, text, and assessment pages
Restart where you left off even within videos
Pretest, interactive "Who Am I?" exercise, and Post Test
Randomized Post Test questions and answers
Selectable number of tries and passing grade for the Post Test
