Bob Farrell returns with his incomparable style, wit and customer service wisdom in
Give`em the Pickle!, a fun, motivating look at the most important thing we can do in business, take care of the customer.
We're all in the same business, the people business. It's not what we make or sell that's critical, it's how we take care of the people who buy it. Our job is to make customers happy. What's the best way to do that? By giving out "pickles." "Pickles" are those special or extra things you do to make people happy. It may be walking a customer to an item they're looking for rather than just pointing. Or maybe it's a handwritten "thank you" note in every order shipped. The trick is figuring out what your customers want, then making sure they get it, that's the "Pickle."
Great companies and successful employees do four things:
