Managers play an important part in the way their teams learn. The coach shows how they can use coaching to teach practical tasks and interpersonal skills to the people who work for them.

It draws the analogy between a manager who captains a football team, and the way he manages his teams at work, to show the types of skill that he needs to develop.

The 'how to do it' is broken down into five practical steps, to form a memorable mnemonic: STEER. Managers should spot opportunities, tailor training to suit the individual, explain and demonstrate, encourage, and review progress.

The messages are targeted at newcomers to help them understand this important aspect of their role, experienced managers to build a more productive, empowered team, and as a practical framework for anyone whose job involves coaching a group or one-to-one instruction.