Learn 5 qualities that customers expect.

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Lisa Ford, one of the most respected customer service specialists in the nation, alerts employees to the five qualities that today's more educated, high-demanding and sophisticated customers expect.

In the video, CUSTOMER SERVICE EXCELLENCE: IT'S IN THE DETAILS, Lisa provides insightful examples on making the customer feel valued, empathized with and served with timeliness, as well as an abundance of tips for turning one-time buyers into lifetime customers.


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