Smart organizations recognize that creative individuals are only one part of the value process: they also need creative collabrative relationships. This video illustrates the critical success factors that shape quality business collaborations through the case studies of three organizations: a group of young entrepreneurs inventing a prototype; a Fortune 100 company creating an internal web site to speed communication and build morale; and a Midwestern factory leveraging the knowledge of its workforce to undertake a complete culture change. Participants will benefit from the expertise of Michael Schrage, John Seely Brown, and Will Schutz.
