COMPETITIVENESS SHORT VERSION-

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A shorter version of the best seller featuring Professors Gary Hamel and C.K. Prahalad.

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Product Description

Featuring Professors Gary Hamel and C.K. Prahalad, this program introduces a new approach to business strategy and shows how to transcend the "catch-up" trap of reaction and restructuring.

Hamel and Prahalad provide access to a powerful system that will mobilize your entire organization to:

Realize the "impossible" by focusing on your core competencies

Develop your own far-reaching program for creating and managing change with a sense of urgency and excitement

Featuring case studies of Eastman Kodak Company, Eastman Chemical Company, Motorola Inc., and Colgate-Palmolive Company.

COMPETITIVENESS SHORT VERSION

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COMPETITIVENESS SHORT VERSION-

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