Negotiating in Turbulent Times

Audiences relate to this topic because people negotiate all the time, in business and in life. That's why Ed Brodow's entertaining and informative negotiation keynote is always SRO: Standing Room Only. Audiences love how Ed relates his talk to their unique issues. For a group of real estate brokers and agents, he gave advice about negotiating with clients when the market takes a nosedive. For an audience of bankers, Ed discussed the importance of negotiating with the system to achieve a workable life balance. For a publishing association, Ed talked about negotiating with "the devil," referring to their tongue-in-cheek reference to literary agents. Ed's practical ideas, high energy, and humorous anecdotes will create an upbeat rhythm for your meeting or convention.

The Human's Guide to Win-Win Negotiating

Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, monkeys, Ed Brodow's entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side's perspective and explore options for mutual satisfaction. According to Ed's new book, Negotiation Boot Camp (Doubleday): "If both sides feel satisfied, everything is possible." Your audience will laugh their heads off when Ed shows photos of monkeys negotiating. And they will love it when Ed challenges them to decide: "Are you a chimp or are you a bonobo?"

Sales Negotiation: More Is Better

When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren't afraid to say "no." Your sales force will stop discounting after they hear Ed's entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be "More Is Better!"

Seminars (from one hour to a full day)

Negotiation Boot Camp®

Ed Brodow's popular seminar, based on his book Negotiation Boot Camp, is widely regarded as the number one customized negotiation skills seminar in the United States. Each seminar is built around customized, interactive role-playing case studies and supported by lecture, discussion, and entertaining video clips. Content ranges from the traditional concepts of hardball negotiating to cutting-edge material that includes The Three Rules for Win-Win Negotiating™ and techniques for communicating constructively. The strategies and tactics are practical and real-world - participants are able to use them immediately to improve assertiveness, listening skills, problem-solving, and the ability to reach profitable agreements.