Cam Marston

Consultant, author, and speaker Cam Marston has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and communications. He has appeared in the Chicago Tribune , Philadelphia Inquirer , New Zealand Herald , Entrepreneur Magazine , Charlotte Observer , HR Management Today , Money Magazine , Fortune Small Business (FSB) , on the BBC, and in and numerous trade journals and city business journals across the United States.

Cam's programs and concepts are the result of more than eight years' extensive research and study inside businesses of all sizes and sectors. In the course of his work, he has interviewed hundreds of representatives of the various generations. Their answers are interesting - sometimes surprising - and always valuable.

Marston began his generational-focused consultancy after several years selling for Nestle Brands Foodservice Company. While at Nestle he discovered that he developed closer relationships with his customers when he talked to them about subjects that appealed to their value systems. He soon learned that his customers had many different values but the values were roughly the same in each generation.

In 1996 he founded Marston Communications. He is the author of the best selling program Mixing Four Generations in the Workplace.

Mixing, Managing, and Maximizing Four Generations in the Workplace

Mixing Four Generations in the Workplace
This program will educate and stimulate positive interaction among your people. It will also dramatically reduce workplace conflict and provide managers and supervisors with strategies for dealing with recruiting, retaining, and motivating, using the generational differences in a positive way. Click here for more information.

Managing Four Generations in the Workplace
In this scenario-based sequel to the best-seller Mixing Four Generations in the Workplace, Cam Marston helps supervisors and managers learn the techniques needed to handle cross-generational communications problems, avoid conflict, and maximize performance. Click here for more information.

In this engaging presentation, Cam Marston provides the generational insight, concrete examples, and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.

Walk away from this experience knowing:

• Common generational characteristics
• Specific leadership needs of each generation
• The new definition of company loyalty
• Fresh guidelines for team building

As you will learn, the only common ground is the intensity with which each generation holds fast to its value system. Understanding and respecting those generational biases are critical to bringing out the best in every employee.
Click here for more information or to preview